New Zealand's land holds more value than most farmers realise — not through lack of effort, but through lack of unified information. Veld exists to close the gap — giving farmers and their advisors a single connected view of what each piece of land could be worth.
* Desktop only — View mobile case study →
The Problem
Nature doesn't work in silos — but today's tools do. The land is a connected ecosystem, yet farmers are handed yesterday's data, one dimension at a time. Veld reflects the science of how your land actually works.
Soil tests live in one place, pasture readings in another, environmental reports somewhere else entirely. Just tracking it down to send to your advisors takes hours — and they spend even more hours stitching it together.
Existing platforms tell you what happened. None of them tell you what should happen next — or bring to life what the land could best produce with different choices.
The tools that do exist require specialist interpretation. A fourth-generation Hawke's Bay farmer shouldn't need a data scientist to understand what his land is telling him.
The Platform
For the Landowner
Not a dashboard — a genuine understanding of your land's performance and potential at a glance. And the confidence to act on it.
For the Advisor
Everything you need to give confident, evidence-backed recommendations — without the data archaeology
* Desktop only — View mobile case study →
How Veld Works
Some of you are farming land that's been in the family for generations. Finding a deed shouldn't be the barrier to understanding what it's worth. So we removed the forms, the document hunts, and the data entry entirely.
Confirm your property boundaries on a map. That's all we need from you. No forms. No documents. No data entry.
We draw on specialist partners to build a picture of what your land is earning, missing, and could unlock — broken down to 15×15m blocks.
Your first report comes with a consultation. An expert walks you through the findings — especially the carbon side, which is new territory for most farmers.
Take the report and run with it yourself — or lean on us. We'll connect you with the right people to make it happen.
The assessment prototype is available now. Below is what Veld delivers today — and where the full offering is heading.
One tile, one report. A clear picture of what your land produces, what it could unlock, and where returns are being left on the table.
The assessment is the foundation. Services stack on top — practical support for when you're ready to act.
The assessment is live now. The services layer is on our roadmap — and we're building it alongside the farms and advisors who join us early. This is your chance to shape what Veld becomes.
Request Early Access →Who it's for
Veld is built for farmers and advisors who know something could be better — and want the data to back it up.
New to the farm
I just inherited the farm from my father and I reckon I can get more out of the family farm.
Balancing production & carbon
Farming feeds and trees pay. I don't want to convert the entire farm to forest — I just need to find the right balance.
Erosion & land-use decisions
There are slopes that are visibly eroding every year, but we still put fert on it for low yield. My gut says there's a better use for it.
Carbon opportunity
I may not be an expert in carbon sequestering, but my gut tells me there is value in our vegetation — especially if we plant smart.
Our Mission
New Zealand's land is among the most productive on earth. But too much of its value goes unrealised — not through lack of effort, but through lack of unified relevant information. Veld exists to close that gap. We build tools that connect the science of the land — soil science, pasture growth potential, carbon opportunity, erosion and run-off risk — to the people who make decisions about it every day. Presented simply.
The Team
Veld is an incubation company from Agnition Ventures — Ravensdown's agritech and innovation arm. The team brings together soil scientists, environmental consultants and serial agritech business-builders.
Hamish Allan
Ravensdown Environmental Consulting
Passionate about bringing productivity and environmental tools together. Leading an environmental consultancy gave him a front-row seat to decisions farmers face, and the gaps that hold land managers back.
Ei-Mynn Loo
Agnition Digital Solutions
Keeps the sprint moving. Experienced in agile delivery across industries, including e-commerce, agronomy supplies and business consulting with McKinsey. Lives on a small farm in Central Otago.
Rob Murray
Precision Application Science & IP
Disruptive technology specialist with PhD in precision nutrient application from Massey University. Still actively engaged on his family's dairy farms.
Jasper van Halder
Innovation & Incubation
CEO of Agnition, Ravensdown's innovation and venture capital arm, backing and building agritech ventures with real on‑farm impact. From a farming family, Jasper brings a strategy and innovation background to scaling new ideas.
Nick Butcher
Carbon & Land-Use Science
As co-founder and CEO of CarbonCrop, Nick built the AI and remote sensing technology that maps, monitors, and monetises forest carbon across New Zealand, unlocking ETS revenue for landowners.
Mike White
Soil Science & Plant Biology
As Ravensdown's Chief Scientist, Mike brings 25+ years of experience across plant research, soil science and fertiliser across pastoral and arable sectors.
Colin Tyler
Environmental Experience & Farming
Colin leads Ravensdown's Environment & Sustainability team in NI, with a background in sheep and beef farming himself. He specialises in farm environment planning with a production focus.
Common Questions
What kind of farms does Veld work for?
Veld is designed for pastoral and arable farms in New Zealand — sheep and beef, dairy, and mixed finishing operations. We're built around the specific land types, climate zones, and benchmarking data that matter to NZ producers. International markets are on the roadmap, but we're starting here, and doing it properly.
How does Veld get its data and recommendations?
Veld pulls together intelligence from specialist data partners — each rigorously selected for the quality of their science. Our pasture and soil layer draws on Ravensdown's patented HawkEye Pro engine – built on 40 years of NZ soil data, it models your farm's production potential and compares it against its history, all without you lifting a finger. Our partner CarbonCrop provides our carbon layer, with data on existing vegetation cover, environmental risk zones, and analysis of forest carbon opportunities. We'll add more partners over time — but we rigorously evaluate every one before we commit.
Is our farm data kept private?
Completely. Your farm's data is yours. It's never shared with other users, used for training without your consent, or sold to third parties. We use aggregated, anonymised benchmarking data to power comparisons — your individual farm data is never part of that pool without explicit agreement from you.
What does early access look like?
We're onboarding a small group of advisors and landowners to test the platform with real farm data. Early access participants get one-on-one support, direct input into product direction, and significantly discounted pricing when we launch commercially. We're not offering a demo — we're offering a working product with a real team behind it.
When will Veld be available to everyone?
We're targeting a broader New Zealand launch in late 2026. We're not rushing it. The early access phase is genuinely about getting the product right with a small group of farms before we scale. If you're interested in being part of that, now is the right time to register.
The Science
Veld's nutrient models are built from decades of science, validated against local conditions across New Zealand. Our prototype economic modelling is currently being validated, with that process expected to conclude in late 2026.
Ready to see what your land is worth?
Request Early Access →